Kerastase Aura Botanica
L’Oréal introduced ‘Beauty for all’ in 2005, They have one clear target “cosmetic products should add something positive to nature, environment or the society bij 2020”.
D01 Salon embraces the idea of sustainability and leave a footprint as small as we possibly can.
At Kerastase they have changed packaging material, and a minimum of 25% is recycled material. The new nozzles have saved more then over 45 tons of waste every single year.
The market nowadays demand more sustainable and natural products. More then 55% of the female consumers is checking what ingredients have been used for her favorite cosmetic products. She finds it important that a product is build from natural resourced ingredients. 73% of the millennials finds it important that their products are containing natural ingredients.
To fulfill the need of this natural luxury, Kerastase is coming with a natural ingredient based product range; Aura Botanica. The products in this range are a combination between luxury, quality, and natural resourced ingedients. We expect this range to be in store half of February .
If you feel the urgent need to be one of the first to have this at your shower please give us a ring with your preorder! Need to know more visit the website of Kerastase here.